Jif needed to spread beyond traditional peanut butter and into new moments of enjoyment. As a familiar favorite, this redesign preserves the distinctive equities that generations of shoppers know and love, while bringing a modern expression for today. Overall, the updated packaging system strengthens navigation in the aisle, boosts appetite appeal, and gives the brand a vibrant, inviting presence on shelf. Now, Jif is ready to spread into more moments and delightful new possibilities.

Credit: Soulsight